Property

Property Overview

In the sales environment of an estate agency or a house builder’s marketing suite, person to person contact is the key to a successful deal – or otherwise. A Douglas Stafford Mystery Shopping Programme is the means by which you can analyse the sales and communication skills of your team.

On-Site Face to Face Mystery Shopping and Telephone Mystery Shopping provide the core focus in assessing the sales process and your staff's ability to perform against this. Further assessment can be carried out by monitoring web and telephone enquiries and how staff perform in answering requests for brochures and information.

These programmes can be applied not only to staff dealing with home buyers but to those dealing with property rentals or property investors - in fact, to any aspect of your business that involves a customer. Our Mystery Shoppers will adopt the customer profile of your choice and carry out their research accordingly. This can include issues such as evaluating overall telephone manner, follow-up techniques and, in the case of face to face assessment, details such as body language.