Retail

Retail Overview

In the retail environment, customer service is the deciding factor. How well your team handle your customers has a direct effect on your sales.

Mystery Shopping will provide a true picture of your staff's customer service skills. Through our On-Site Physical Mystery Shopper programme, one of our trained researchers will become a customer. Visiting one or more of your outlets, he or she will follow an agreed profile and line of enquiry which can include body language assessment. From the results, you’ll be able to see how well your staff treat your customers and evaluate their compliance with company procedures.

Our retail orientated Mystery Shopping Programmes can be extended to assessing Store Standards of Presentation including Stock Display. They can also be used to test the effectiveness of new or proposed customer handling procedures or a training programme.

Douglas Stafford can apply its retail experience and expertise to the fast growing Internet Shopping sector. Our Mystery Shoppers can visit your website and test your team’s skill throughout the buying process. This includes how well and how quickly your team handle responses and how effectively the overall sales process is working.